One can count on Balaji to innovate with every film! Days before the release of the keenly awaited adult comedy Kyaa Super Kool Hain Hum, the production house has gone for Mumbai's taxis. The exteriors of a number of yellow-and-black cabs have been branded with the film's creatives. The image used is the naughty one of Riteish and Tusshar holding beer bottles near their thighs, as if to convey sexual arousal! One of the film's sexy lead actresses and former Miss India, Sarah-Jane Dias unveiled the cabs and also posed for shutterbugs and excited on-lookers. It may be remembered that prior to the release of Ragini MMS, it was the back of Mumbai's auto-rickshaws that were branded with provocative messages about Ragini. Following this a number of producers aped the idea for their films.