MUMBAI: As anticipation mounts for Bhool Bhulaiyaa 3, starring Kartik Aaryan, the film has already crossed a significant financial benchmark well ahead of its theatrical debut. With major non-theatrical deals in place, Bhool Bhulaiyaa 3 has successfully recouped nearly 90% of its production costs, positioning it to be profitable from day one of its release.
The film secured a substantial Rs. 135 crore deal encompassing satellite, digital, and music rights. Netflix has acquired the digital streaming rights, while Sony has secured the satellite distribution, and T-Series has retained the music rights. This impressive pre-release package has already covered almost the entire Rs. 150 crore production budget, leaving only Rs. 15 crore to be recouped through box office sales.
With such a minimal gap left to cover, Bhool Bhulaiyaa 3 is poised to break even and turn a profit on its opening day itself. Bhushan Kumar of T-Series, the producer behind the film, is set to benefit immensely from this financial arrangement. The strong non-theatrical revenue streams have given the film a solid foundation for a profitable theatrical run.
This early financial success underscores the enduring popularity of the Bhool Bhulaiyaa franchise, the third installment gears up for its release, trade analysts are predicting strong box office potential, expecting it to be among the year’s top-grossing films.
The strategic pre-release deals with major players like Netflix and Sony highlight the high demand for Bhool Bhulaiyaa 3. Streaming platforms, television networks, and music distributors are eager to capitalize on the buzz surrounding the film, showcasing Kartik Aaryan’s growing star power and the genre’s widespread appeal.
As the film approaches its Diwali release, both fans and industry insiders are keenly awaiting its box office performance. However, with 90% of its production costs already recovered, it is evident that this Kartik Aaryan-led project is on track to becoming one of the most profitable films of the year.
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