INOX brings ‘houseful of delights’ for its Housefull 4 viewers

To double the excitement of the audiences to watch Housefull 4 this Dhanteras and over the Diwali weekend, India’s fastest growing cinema chain, INOX Leisure Ltd. (INOX), has announced a big Diwali Dhamaka Offer where the audiences can book their tickets online and win loads of attractive rewards, delights and loads of goodies.

Viewers who would watch Housefull 4 at any of the INOX multiplexes across the country would stand a chance to win attractive prizes including Holiday Packages and Gold Coins, besides a whole lot of goodies and movie merchandise. Viewers purchasing the tickets through debit and credit cards of select banks can also avail the buy-1-get-1-ticket offer. The entire initiative is taken to lure the audiences and excite them to watch the film over the first weekend.

INOX has also deployed various experiential marketing methods like flash mob performances, large Housefull 4 selfie points & photo booths and Bala’s face mask for the service staff at various multiplexes.

Producer Sajid Nadiadwala, NGE Movies adds, “It is amazing to see such creativity and innovativeness used by INOX for promotion of the movie. I am sure that the audiences will love every minute of Housefull 4 and the attractive offers and rewards will add to their delight.”

Saurabh Varma, Chief Marketing Officer – INOX Leisure Ltd said, “At INOX, it is not just about exhibiting the movie, but taking the movie watching experience to an all new level. With such huge buzz and anticipation around Housefull 4, and given the widespread festive mood across the country, we decided to roll out these wonderful offers and rewards for our beloved viewers and make their Diwali memorable.”