Producers Surender Suneja and Aditya Bhatia have signed Poonam Pandey for their film Nasha. Said the former Kingfisher model, "It can be Nasha of any sort. There are people who are high on life today while some need some nasha as a crutch to move along in life. The film, however, talks about the addictions of the youth, one of which is connected to the main storyline of the film. This is a film for the youth and is a coming of age film. It is a film that every moviegoer will identify with." For director Amit Saxena who has donned the director's hat for the second time in a Hindi feature film after a stint in the USA, the film is much more. "Nasha is a cult title. Till date, no feature film with just the word Nasha has been made in the world," averred Saxena. Said producer Bhatia, "We are making a classy film. Amit had earlier directed Jism with Bipasha Basu and John Abraham and shown the stuff he has been made of. Poonam Pandey's growing cult status is an important facet that we cannot overlook. Adult movies are doing well in the cinemas today and we are making movies for the big screen and Nasha will show the world that India can also make bold cinema that is still classy," he added. Nasha goes on the floors next week in Mumbai and on outdoor locales.