Poonam Pandey roped in to promote What The Fish

Internet queen Poonam Pandey is inching into Bollywood. It is now learnt from reliable sources that Poonam has been invited by the production house Viacom 18 to promote their new project What The Fish. While all the details of Poonam’s very hush-hush deal with Viacom 18 are yet to emerge, it is learnt that Ms Pandey’s “high-visibility factor” would be used to give the film a boost. Says a source, “Viacom 18 have planned a big bash today (10 December) where Poonam Pandey will share the platform with the film’s leading lady Dimple Kapadia. Poonam is expected to whip up provocative interest in the film.” Curiously this is the first time that a celebrity from outside a film project is being invited to create awareness for a film. Poonam, we also hear, is all set to sign a film with Viacom 18.