MUMBAI: Krishna Shroff’s Matrix brand, known for its strong presence in the fitness and combat sports space, is taking a dynamic new step with the launch of the Matrix Dance Academy in collaboration with Sumadhura Group and Illeseum Club in Hyderabad and Bangalore. The partnership marks an exciting expansion for the brand, moving beyond its commercial roots into residential communities, with the aim to bring the energy of movement and dance to a wider audience.
Sharing her excitement about the association, Krishna said, "I'm super excited. What a massive association this is, you know, and what a blessing for the Matrix brand as well. As of now, we've only really been a commercial space, but now we're able to expand to residential areas too. I think that's going to give us so much more visibility and help motivate and inspire the kids and the youth to take up some form of movement through dance, if not a sport or the gym or fitness, but through dance as well, and be able to freely express themselves and channel their energy in a very positive way."
Elaborating on the power of dance as a form of self-expression, Krishna added, "I think happiness, sadness, anger, excitement all of it can be expressed through dance and movement. From A to Z, dance is an extended form of expression, very powerful and I think it's the closest to complete freedom that a human being can feel." With the Matrix Dance Academy, she hopes to create an environment that celebrates expression, creativity, and holistic well-being through movement.
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