bindass is back with a fresh season of Beg Borrow and Steal

Once upon a time lived a pretty princess who indulged in the fine things like dancing to peppy songs to winning beauty pageants and basketball tournaments to baking beautiful cakes. Then one fine morning, to give more meaning and challenge to her rosy existence, she was assigned by her ever so affable Dad to face the realities of life. Rising up to the challenge, she takes up the arduous journey of Beg Borrow Steal – Riches to Rags to travel through the rugged terrains of Delhi to Dharamshala.

It’s the premise of the comeback season of bindass’ most popular show, Beg Borrow Steal – Riches to Rags. This month, India’s leading youth brand brings back the new Season of its successful show to raise the bar of difficulties, challenges and hardships! This time, however, one gets to watch it on Facebook first on 4 November, followed by a television telecast on bindass on 5 November and then, YouTube.

The latest Season of Beg Borrow Steal – Riches to Rags introduces a brand new host - the young and ambitious Niharika Anand who belongs to an affluent family from Delhi. The 20-something loves a good fight and hopes to win the one she is assigned on by her dearest Dad.

As a part of the challenge, the brave new backpacker will leave behind her comforts – family, friends, money, phone, fashion and more – and travel through the rocky terrains facing all the hardships and realities that come her way. To add drama, twist and turns to Niharika’s already arduous journey, there’s the ‘evil crew’ who will assign meaner and tougher tasks to make life a living hell for the pretty young thing.