Times Network, which caters to the nation’s cr?me de la cr?me of premium television audiences, launched its most premium offering yet – MN+, which brings The Gold Class of Hollywood Movies with both, popular and critically acclaimed titles, in pristine HD quality for the connoisseur.
MN+ is not just an extension of the premium MOVIES NOW SD offering – it has completely different content, right from a new identity and on-air look to its own movies library that includes some of the most high profile and critically acclaimed titles.
Vivek Srivastava, Senior Vice President & Head English Entertainment Cluster, said, “We are delighted to launch MN+ today. The channel has been hand-crafted for not just the informed, intelligent and discerning movie lovers, but indeed for the cineastes as well. MN+ is an all new English Channel experience that will showcase must-watch movies in HD – movies that are universally celebrated and debated. It will offer an experience that will make every moment valuable for the viewer, and thereby give them the Gold Class Experience of Hollywood. MN+ has emerged from the Times Network’s philosophy and commitment to bringing its viewers only the richest and most varied content. MN+ and MOVIES NOW are two complementing channels that together provide the most holistic and complete movie viewing experience for movie lovers.”
The MN+ library comprises of must-watch movies across genres that are universally celebrated and are discussed extensively in social gatherings of people who have an opinion. The channel will not only showcase great titles, but will also package them in interesting on-air properties like Center Stage, Great Adaptations, Opening Night and Hollywood Select, among others.
Sharing more information on the core TG of the channel, Srivastava said, “MN+ is for those premium audiences that have the temperament to be choosy about what life has to offer and have evolved to value only the best. Our target audience member is a focused individual who, by virtue of his intelligence and sensitivity, has time and ability to appreciate only the best that life has to offer. A person who seeks to fill moments of his leisure time with the greatest value.”
The MN+ extension of the MOVIES NOW English Movies offering comes at a time when viewers across our markets have responded extremely positively to the Movies Now brand. “The rapidly growing reach and ratings of MOVIES NOW over the past year bears testimony to this,” Srivastava said, adding, “MOVIES NOW leads the category in BARC ratings. The channel commands a 26% market share and has the highest reach in the category (Source: BARC, Wk. 21-24, 2015 NCCS AB, 15-50 yrs.’, All India 1Mn+ towns, Individuals)
Speaking about advertiser endorsement, he said, “Not just viewer delight, we are also pleased and humbled by the strong and enthusiastic response from advertisers and marketers. Over the past year almost all the major brands have been present on MOVIES NOW and we are increasing that count every day.”
“We are confident that MN+ will add immensely to viewer and advertiser numbers and delight. India is on a high aspirational curve, and TV audiences across markets are familiar with the best of international world-class entertainment. The coming implementation of DAS in Phase 3 and 4 markets will push the envelope for world class content even further, and I am confident our English Cluster entertainment offerings will be in the forefront of the growth curve.”
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