MUMBAI: Bringing forth another hard-hitting concept, COLORS’ upcoming show Molkki outlines a prevalent custom in Haryana. Wherein due to the skewed sex ratio, ‘Dulhan’ is bought by people in exchange for money Molkki is the story of an 18-year-old Purvi, who hails from a small village in Uttar Pradesh. As a part of the bride buying custom, without her knowledge she is married off to a widower twice her age, Virender, a middle-aged man who owns vast lands and is the Sarpanch of the village 

One of the pivotal characters of Bhim Mama will be played by well-known veteran actor Abhay Bhargava. Bhim Mama is Virendra's (played by Amar Upadhyay) affluent 60-year-old bachelor maternal uncle and owns vast tracts of land 

Commenting about his role as Bhim Mama, Abhay Bhargava said, “Bhim's character is very interesting.  He is a pure-hearted person and supports what is right. The character very seamlessly blends into the storyline and has many layers to it.  Molkki sheds light on very crucial issues that exist in our society and I am extremely delighted to be a part of it. I have been associated with Ekta’s production for ten years.” 

While it’s the custom that binds them together, but is it possible for a relationship born out of a transaction to blossom into love?