MUMBAI: For over 13 years, COLORS' 'Khatron Ke Khiladi' has been the unrivalled champion of stunt-based entertainment, leaving a trail of jaw-dropping moments of fighting fears.Carrying forward its adrenaline-riddled legacy, its new edition promises to push the boundaries of what's possible and turn contestants into extraordinary daredevils in Romania. Over the years, many commoners have dreamed of sharing the frame with the show’s contestants and its indomitable host Rohit Shetty. For the first time ever, this dream will become a reality for one lucky individual. Hyundai Motor India Limited (“Hyundai”), a renowned automobile manufacturer, has joined forces with the show as a presenting sponsor for the first time, arriving at a thrilling milestone in the realm of entertainment and automotive integration.In an adventurous twist to thisone-of-a-kindcollaboration, Hyundai is steering the thrill factor a notch higher, guaranteeing a wild ride that will leave everyone on the edge of their seats.Marking a new chapter inthe show’s history, the presenting sponsor has opened the doors to a once-in-a-lifetime opportunityfor a commoner to live the Khiladi dream for the first time. Through 'Hyundai Drive to Win Contest', a lucky car enthusiast will be bestowed the coveted title ‘Khaas Khiladi of the Season’. All the thrill-seekers must do is visit their nearest Hyundai showroom and test drive a car and 5 lucky thrill-seekers will stand a chance to appear in the season’s finale, and one finalist thrill- seeker will get the opportunity toperform a stuntwith the finalists of the show and win a Hyundai car. The message stands loud and clear, ‘If you have the drive to win, just drive to win’.

Mahesh Shetty, Head – Network Sales, Viacom18, said, “Khatron Ke Khiladi has been the epitome of adrenaline-fueled entertainment, where contestants face their deepest fears and push their limits to conquer challenges. This season marks the debut of renowned automobile manufacturer, Hyundai Motor India Limited, as the presenting sponsor, an exciting milestone in the show’s history. With its commitment to excellence and adventure, Hyundai adds a groundbreaking element of interactivity to the heart-racing action of Khatron Ke Khiladi. This inaugural partnership is offering a once-in-a-lifetime opportunity for the everyday hero to step into the spotlight as ‘Khaas Khiladi of the Season’ and perform a stunt on television - a first for this daring reality show. The endeavour is to enhance our viewer engagement, strengthen brand perception and provide added value to the audience through thrilling experience.”

Tarun Garg, COO of Hyundai Motor India Ltd., said, “At Hyundai Motor India Limited, we continuouslystrive to partner with initiatives that reflect our passion for innovation and resonate well with the public. Our collaboration with COLORS' popular reality show, Khatron Ke Khiladi, aims to engage the show's nationwide fanbase and offer our audience an action-packed and exhilarating experience. Elevating the adventure further, we invite viewers to participate in the 'Hyundai Drive to Win' contest, where they have the chance to win the prestigious title of 'Khaas Khiladi of the Season.' Embracing the spirit of untamed adventure, we eagerly anticipate an exciting season filled with unimaginable challenges.”

‘Khatron Ke Khiladi 14’will premiere on COLORS soon.