MUMBAI: Producer Amit Mishra, who is ecstatic about producing his first music video says, for him having a great melody and a good director is most important. For any music video to do well, Amit says the most thing is a soulful song. My album song has turned out nice and I have loved it very much. Besides the song, the second most important thing is the director. And the way our director Aman Prajapat has wrote the story according to the song is incredible, the location is perfect. This video has come out very beautifully,” he adds. The song is sung by Vyom Singh Rajput of “Sathiya Aa Bhi Jaa” fame.

Amit reveals he and his director were toying with the idea of casting top actors like Ravi Dubey, Arjun Bijlani but due to date issues things didn’t work out. Eventually, they zeroed down on Nishant Singh Malkhani and Deepali Saini.

“We approached Nishant and he was ready so we finalized him. And talking about Deepali so the movie named 9th floor in which she was in the lead role and I have also produced it.  I saw her and I liked her work and also everyone suggested her to me so this is why we cast Nishant and Deepali.” The song will be shot in Della resort in Lonavala. Amit says he is elated to see the trend of music videos being popular among music lovers.

“Music videos are trending big time and big people from the industry are making it. I have seen many music videos with good songs but there are some songs that are not up to the mark with not so good lyrics and then too they are trending,” he says.“I have also tried to make a good music video with a good song and we'll see how the public will react to this video, how audience will give their love. I hope everyone loves it,” he adds.